Become a strategic marketer with expertise in the latest tools to help companies develop and launch effective digital marketing strategies and campaigns that increase profits, grow website traffic, get new customers, and more!
In this program, you’ll learn how best to use and manage digital advertising mediums (like social media networks, web pages, online streaming platforms, etc.) to create thoughtful campaigns that reach your target customers, make an impact, and influence them to perform an action that will make your strategy a success, like subscribing to a mailing list or purchasing a product. You’ll also learn how to analyze the effectiveness of campaigns and the many ways you can use internet search engines as a tactic in your marketing toolkit.
