Build your practical capabilities as a PR professional,
Hone your critical capacity for appreciating how and why media and communications strategies are effective,
Fine-tune your cultural sensitivities for transnational practice,
Learn the importance of authenticity in content creation,
Perfect your engagement skills through shaping narratives, generating conversation, and organising event plans,
Optimise
your creativity in harnessing the media to influence audiences
ethically on behalf of your brand’s/client’s best interests,
Take
the opportunity to complete your MA with the Internship option,
available to students who successfully gain an internship during the
final Major Project period of the course.
